However, after researching for quite some time and talking with some of the leading and most successful health and fitness professionals in the industry, we have figured a out the best way. While combining excellent customer services with a customer-oriented outlook is essentially a requisite, it is also necessary that you reach out to your customers through a blend of marketing options that are available to you.
They may seem audacious, and at times pretty difficult to move through, but at the end of the day, through consistent marketing efforts, you are eventually going to break through the walls.
“What seems impossible today, may eventually become your warm up” (Tweet this)
Membership Referral Program:
One of the most tried and tested ways to increase your clientele list is through a rewarding Membership Referral Program. Allow your present clientele to refer your services to their friends and colleagues. Generally, this can be done via traditional word-of-mouth referrals. However, if you can possibly integrate digital media referrals, it is more likely that you would not only be able to reach out to your potential clients, but you would also be able track their interests and how you could possibly leverage your reach through a source code or app.
Free Trial Option
Another option to attract potential customers is to allow free access to your resources – including your gym and personal training courses online for a limited period. This would allow them to test your services first hand. You can issue them free passes via traditional referrals. However, this method can be a hassle for you, as well as for your potential leads.
Alternatively, you can provide your potential clients a free printable coupon via email or a code as they fill out the lead form on your website. This can be a good trade-off for your services
Be An Expert
Instead of offering a range of services, focus on what you can actually deliver. (Tweet this). If you can teach and impart yoga better than aerobics, make it your USP. Make sure that your services surpass the expectations of your clients so that they can become the ambassadors of your brand, and can eventually refer it to those who matter. If you can show your potential clientele the reason to be with you, no matter how small the niche segment is, there’s a strong chance that they would refer it to their colleagues and associate members. This would, consequently help you get to build up your business –exponentially.
As they say:
“Once you see the results, it’ll become an addiction” (Tweet this)
Keep Trying
If you believe that you have set your strategies and goals in the right direction and can walk miles to achieve your benchmarks, you can certainly win against the odds.
As per the popular cliché:
“It takes 4 weeks for you to see your body changing. It takes 12 weeks for the rest of the world to see your business change. #KeepTrying” (Tweet this)
Lastly, thank you for reading. If you want further assistance, please feel to contact us. We love your comments and we are here to help!
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Here’s to your Health, Wealth, & Happiness!
Your 4-Hour BODY Girl,
Heather
