marketing health business Archives - Page 2 of 2

In an increasingly competitive online world, choosing a domain name can be as critical as much as managing your health or fitness business offline. Naming a website is obviously essential for two basic reasons: Domain names help the users to build an association with the brand while they search for it online (Tweet this). They also help you to leverage the industry-specific keywords in order to reach out to the relevant masses. In order to stay competitive for your health or fitness customers, make sure you keep the following pointers in the mind while choosing a domain name for your brand:

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1. Make Sure that Your Domain Name is Easy to Remember, Type and Market (Tweet this)

Prior to starting up with your hunt for a domain name, brainstorm over different names that are relevant to your business name and can be suffixed with an industry-specific keyword. This would not only help your customers to log and search for you easily, but also help you gain mileage on SEO and SMM.

2. The Shorter, the Better

Just like human names or pseudonyms become more relevant and specific when they are short. It is the case with most online URLs. If you have an online domain name that is short and succinct, not only would it be beneficial for your online presence, it would also bolster the memorization, as well as its mention on most marketing collaterals.

3. Using Conflicted Domain Names Can End Up in a Lawsuit (Tweet this)

Make sure that when you choose your domain name, it does not conflict with the copyrights or usage with popular brands. Popular websites, such as WhoIs.net and CheckDomain provide you a decent amount of information on the usage and history of particular domain names. Evaluate them carefully in order to avoid copyright infringements and lawsuits.

4. Avoid numbers and Hyphens While Choosing Domain Names (Tweet this)

Numbers are often confused based on the their usage. People who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. Avoid them. Alternatively, you can book other domains as with similar names in case it is too essential. This way, you can redirect customers who are visiting another website with a similar domain name to your site.

5. Confused about Domain Name Extensions?

Acquaint yourself with the usage of domain name extensions. Though .com websites are the most popular for online businesses, alternative domain extensions, such as .net, .co and .biz can give you an advantage and help you communicate the nature of the business before somebody inquires about it.

Some of the most popular domain names and their usages are explained below:

· .co : an abbreviation for company, commerce, and community

· .info : informational sites

· .net : technical, Internet infrastructure sites

· .org : non-commercial organizations and non-profits

· .biz : business or commercial use, like ecommerce sites

Following the above-mentioned guidelines, I am pretty sure that you would be able to reap up sufficient amount of money for your online health or fitness business. Like always, if you have any questions, please feel free to get back to me and I will be glad to assist you further.

In the meantime, please feel free to download your copy of Earn your First $100 Online from the following link or sign up below: http://eepurl.com/bimsqH

Have a wonderful day!