lead generation tools Archives

Do you ever feel a bit overwhelmed with all that there is to do in a day for your business? Most of the time I feel pretty good, but yesterday was one of those days, where I had so much to do, and so many things kept popping up that took priority over what I had planned. I’m working on my latest editorial calendar. It is so important to plan. As they say, “Failing to plan, is planning to fail”. I was reminded of that phrase in this article that I found extremely helpful from Marketing Profs. Another awesome reference besides my blog for marketing your health or fitness business.

While generating leads through digital media has been growing by leaps and bounds, particularly through blogs and e-commerce websites, the threshold of energy that has been spent by personal fitness trainers and professionals in particular hasn’t been very impressive as compared to others’. This is a good opportunity for you as a fitness professional to grow your business through blogs and reach out to your potential customers. With the an estimated 150K new websites and 7 million new pages being added to the Internet every day, there is a great potential for small businesses, particularly for fitness professionals, who want to market their health business and have an urge to grow their businesses by blogging, and consequently transform it into an online lead generation platform.

If you can get things sorted with the help of a Marketing Guru or an expert online health and fitness marketing professional, you can anticipate a stellar growth in your business leads.

Your Blog Is Not Just A Forum For Content Marketing (Tweet this)

The stats to validate this fact are even more staggering and convincing. According to Hubspot, companies that leverage the power of blogging get 5 times more traffic than those companies that don’t blog at all (Tweet this). But this is not the end. According to Impakt, though website traffic is necessary to increase revenue and consumer awareness, the most important factor is the number of visitors who become leads. It is estimated that visitors who find the content interesting (those who rely on the blog content, rather than ads or outbound sales pitches) usually end up filling up the lead and ultimately becoming customers of the service that is being offered. In the US alone, 61% of the people claim that they subscribed to a fitness service, just because they were influenced by an online blog.

Your Blog Is More Than Just A Reflection Of Your Brand Content (Tweet this)

Moreover, blogs can help you leverage your strengths by moderating the negativity of your consumers and help rebuttal your health and fitness service (Tweet this). Blogs also serve as forums that leverage the idea of Word of Mouth advertising. With a neutral outlook, health and fitness blogs can actually significantly increase the outreach to those who have had little affiliation with the brand, but look forward to improving their health and their lifestyle. Leverage your blog to reach out to such people and you can be pretty sure that it will work wonders for you.

In many cases, your blog becomes a forum where potential health and fitness customers can get back to you and reflect back on how they can get the best of your services. This would eventually make the process of lead conversion simpler, as your blog can act as a high converting sales funnel (Tweet this), thereby simplifying the process of converting sales leads into sales.

The possibilities with online marketing through blogs are limitless. As with most online forums, you need to be sure how to trigger your particular asset (such as a fitness blog), and you can be pretty sure of the wonders that it will do for you. If you have a feedback, drop it to us in the comments section below, or connect with us on our social media platforms and we will be more than glad to answer your questions or elaborate more to you.

If you have any questions about how to get started blogging, how to make money through your blog, or how to make your blog generate leads, leave a comment below, or contact us now!