Generating Leads Through The Power Of Blogging For Personal Fitness Trainers

Do you ever feel a bit overwhelmed with all that there is to do in a day for your business? Most of the time I feel pretty good, but yesterday was one of those days, where I had so much to do, and so many things kept popping up that took priority over what I had planned. I’m working on my latest editorial calendar. It is so important to plan. As they say, “Failing to plan, is planning to fail”. I was reminded of that phrase in this article that I found extremely helpful from Marketing Profs. Another awesome reference besides my blog for marketing your health or fitness business.

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While generating leads through digital media has been growing by leaps and bounds, particularly through blogs and e-commerce websites, the threshold of energy that has been spent by personal fitness trainers and professionals in particular hasn’t been very impressive as compared to others’. This is a good opportunity for you as a fitness professional to grow your business through blogs and reach out to your potential customers. With the an estimated 150K new websites and 7 million new pages being added to the Internet every day, there is a great potential for small businesses, particularly for fitness professionals, who want to market their health business and have an urge to grow their businesses by blogging, and consequently transform it into an online lead generation platform.


If you can get things sorted with the help of a Marketing Guru or an expert online health and fitness marketing professional, you can anticipate a stellar growth in your business leads.

Your Blog Is Not Just A Forum For Content Marketing (Tweet this)

The stats to validate this fact are even more staggering and convincing. According to Hubspot, companies that leverage the power of blogging get 5 times more traffic than those companies that don’t blog at all (Tweet this).  But this is not the end. According to Impakt, though website traffic is necessary to increase revenue and consumer awareness, the most important factor is the number of visitors who become leads. It is estimated that visitors who find the content interesting (those who rely on the blog content, rather than ads or outbound sales pitches) usually end up filling up the lead and ultimately becoming customers of the service that is being offered. In the US alone, 61% of the people claim that they subscribed to a fitness service, just because they were influenced by an online blog.

Your Blog Is More Than Just A Reflection Of Your Brand Content (Tweet this)
Moreover, blogs can help you leverage your strengths by moderating the negativity of your consumers and help rebuttal your health and fitness service (Tweet this). Blogs also serve as forums that leverage the idea of Word of Mouth advertising. With a neutral outlook, health and fitness blogs can actually significantly increase the outreach to those who have had little affiliation with the brand, but look forward to improving their health and their lifestyle. Leverage your blog to reach out to such people and you can be pretty sure that it will work wonders for you.

In many cases, your blog becomes a forum where potential health and fitness customers can get back to you and reflect back on how they can get the best of your services. This would eventually make the process of lead conversion simpler, as your blog can act as a high converting sales funnel (Tweet this), thereby simplifying the process of converting sales leads into sales.

The possibilities with online marketing through blogs are limitless. As with most online forums, you need to be sure how to trigger your particular asset (such as a fitness blog), and you can be pretty sure of the wonders that it will do for you. If you have a feedback, drop it to us in the comments section below, or connect with us on our social media platforms and we will be more than glad to answer your questions or elaborate more to you.


If you have any questions about how to get started blogging, how to make money through your blog, or how to make your blog generate leads, leave a comment below, or contact us now!

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Great Ways To Triple Your Clientele As A Health & Fitness Professional

 
We all understand that retaining clients in the health and fitness industry can be difficult. What’s worse is increasing your client portfolio; especially when you are doing everything right to manage those clients. Well – apparently. Here are some Great Ways To Triple Your Clientele As A Health & Fitness Professional
Triple your sales

However, after researching for quite some time and talking with some of the leading and most successful health and fitness professionals in the industry, we have figured a out the best way. While combining excellent customer services with a customer-oriented outlook is essentially a requisite, it is also necessary that you reach out to your customers through a blend of marketing options that are available to you.

They may seem audacious, and at times pretty difficult to move through, but at the end of the day, through consistent marketing efforts, you are eventually going to break through the walls.

“What seems impossible today, may eventually become your warm up” (Tweet this)

Membership Referral Program:

One of the most tried and tested ways to increase your clientele list is through a rewarding Membership Referral Program. Allow your present clientele to refer your services to their friends and colleagues. Generally, this can be done via traditional word-of-mouth referrals. However, if you can possibly integrate digital media referrals, it is more likely that you would not only be able to reach out to your potential clients, but you would also be able track their interests and how you could possibly leverage your reach through a source code or app.

Free Trial Option

Another option to attract potential customers is to allow free access to your resources – including your gym and personal training courses online for a limited period.  This would allow them to test your services first hand. You can issue them free passes via traditional referrals. However, this method can be a hassle for you, as well as for your potential leads.

Alternatively, you can provide your potential clients a free printable coupon via email or a code as they fill out the lead form on your website. This can be a good trade-off for your services

Be An Expert

Instead of offering a range of services, focus on what you can actually deliver. (Tweet this). If you can teach and impart yoga better than aerobics, make it your USP. Make sure that your services surpass the expectations of your clients so that they can become the ambassadors of your brand, and can eventually refer it to those who matter. If you can show your potential clientele the reason to be with you, no matter how small the niche segment is, there’s a strong chance that they would refer it to their colleagues and associate members. This would, consequently help you get to build up your business –exponentially.

As they say:

“Once you see the results, it’ll become an addiction” (Tweet this)

Keep Trying

If you believe that you have set your strategies and goals in the right direction and can walk miles to achieve your benchmarks, you can certainly win against the odds.

As per the popular cliché:

“It takes 4 weeks for you to see your body changing. It takes 12 weeks for the rest of the world to see your business change. #KeepTrying” (Tweet this)

Lastly, thank you for reading. If you want further assistance, please feel to contact us. We love your comments and we are here to help!

Please comment below, share on Facebook or Twitter.

Here’s to your Health, Wealth, & Happiness!

Your 4-Hour BODY Girl,

Heather  

 

 

Easy & Tasty, High Protein Veggie Nuggets | www.4hourbodygirl.com
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